Starbucks Marketing Personal Statement Example | Topics and Well Written Essays - 750 words

Starbucks Marketing - Personal Statement Example At first, I was hesitant to join her. I thought, why should I pay $3 for a cup of coffee when I can buy it for $0.50 in Dunkin Donuts I thought it was absurd that a person should do that. I mean, what's the big difference After her volunteering to treat me out just so that I would get to taste her favorite frapuccino, I did not resist. My first Starbucks experience has been very memorable. Truly, it is incomparable with McCafe or Dunkin Donuts. Upon entry, the barista immediately greeted us and offered the menu. I was really impressed because she did not only manage to get my name but she asked me how I am, and suggest their specialty noting that I am a newcomer to the store. I noticed that she greeted my friend with her first name because she already is a regular customer. She even noted what my friend's favorite offering it to her even before she asks for it. In contrast to the cluttered space inside fast foods and bake shops, Starbucks offers a relaxing, inviting, and even calming ambiance. There were huge couches which look and feel like home. The music played was soothing yet at the same time invigorating. I felt so away from the demands and pressures of being a student. Because of these, I associate Starbucks with relaxation, socialization, and indulgence. Their stores become a haven where I not only indulge in a steaming or cold cup of specialty coffee made from organically grown coffee. Starbucks also offers a place where I can sit back and socialize with friends while also relaxing with my favorite songs. The good thing is, I can also take the coffee home and enjoy it while watching movies or just hanging around at school. From its humble beginning, Starbucks has risen to become the most profitable and popular coffee shops in the world. I believe that the company's success lies in its ability to fulfill its promises to the customers. Since its foundation, Starbucks focused in providing a third place where customers can linger the first two being work and home. The company has long envisioned creating a place where customers can unwind and socialize over a cup of coffee. The company complements all these through the provision of excellent customer service where baristas are encouraged to offer personalize service to each of the customer they encounter every day. Starbucks promises that in every moment spent at its stores, it will do everything in order to adequately provide what it calls the "Starbucks experience." Looking at it more closely, Starbucks influenced me a lot as a customer. For one, I never settle for anything less than it. Whenever I think of what to do after a stressful day at school or work, I only choose Starbucks because in the first place which shop could offer my frapuccino My experiences inside the store together with the friendliness of the staff motivate me to keep coming back for more of the "Starbucks experience." It has not only become as my number one choice-it is my ultimate choice After all, if you can have the best why settle for anything less The price of $3 per cup is never enough to pay for the relaxation, serenity, and indulgence that I

Equity and Trusts Essay Example | Topics and Well Written Essays - 1000 words - 2

Equity and Trusts - Essay Example The contention of this paper was that the principles of need and partnership were incongruous for cohabitant couples. Most of the instances of such couples with children involve limited assets. Therefore, the court had to assess the extent of the economic requirements of the children and then divide the assets. After taking into account the recommendations of various legal luminaries, eminent jurists, sociologists and other experts a final report will be published in the year 2007. Its recommendations are expected to substantially benefit separating cohabitees2. If a divorce ensues, then the court can issue pension adjustment orders. However, the Law Commission opined that this facility should not be extended to a cohabitation relation that breaks down, because it does not accord the same importance to cohabitation that it does to marriage3. It is an onerous task to consider the legal treatment of cohabitants as it involves important questions of social policy. Its complexity can be attributed to the laws and its social impact. The larger problems posed by this phenomenon have been dealt with in Parliament and the Law Commission has restricted its endeavours to the establishment of technical deficiencies in the law and to recommending the procedure to be adopted in order to ensure that reform takes place4. In October 1999, the Law Society made several proposals to the Courts to pass such orders as would ensure payment of capital and maintenance on separation. The Law Commissioner, Charles Harpum, opined that the law in respect of home sharing was biased, ambiguous and irrational. In addition, the Office for National Statistics had disclosed that the number of cohabiting couples was on the increase. The rights of cohabitants are far fewer in comparison to the rights of married couples. Further, it would be incorrect to maintain that this situation is ideal as only